Rodrigo Miranda

Chumba Casino · Cole Swindell

Cole Swindell × Chumba Casino

Bringing Chumba into the everyday rhythm of a country-music artist.

I developed the concepts and led creative direction for the Cole Swindell campaign, building stories around familiar moments in a musician’s working life. Studio breaks, time on the road and the minutes before a show gave Chumba a natural role in the scenes, with Cole’s relaxed, easygoing personality setting the tone.

Watch selected film ↓

Concept

In the studio, on the road and backstage

Studio Break moves from the recording booth into a shared moment of play. Road Trip Remedy uses the confined setting of a tour bus, contrasting Cole’s easygoing attitude with another traveller’s restlessness. Backstage Chill finds Cole calm before a meet-and-greet, with a quick good-luck spin as his pre-show ritual. The settings connect the product with his music world without turning the films into performance footage.

Leadership

My role

I attended the shoot to guide the creative on set, then led our in-house post-production. The approach used recognisable situations and simple character interactions, giving the team a clear creative foundation for campaign variations and adaptations.

Rollout

Selected campaign adaptations

The campaign extended into social, CRM and display. These selected examples show how each film carried into static creative.

Social · Backstage Chill
CRM · Studio Break
CRM · Road Trip Remedy

Audio

Radio spots

We recorded Cole’s voiceover on the production day, with scripts adapted from the film concepts for radio. Our team edited the spots in-house.

Credits

Creative direction and concepts: Rodrigo Miranda. Production: iHeartMedia. In-house post-production and radio edits: VGW. Cole Swindell for Chumba Casino.