Global Poker · Scuderia Ferrari
Scuderia Ferrari × Global Poker
Finding a role for Global Poker within a tightly controlled Ferrari partnership.
- Brand-side creative feedback
- Partner collaboration
- Creative approvals
The challenge was to give Global Poker a meaningful presence within Ferrari’s strict brand and IP requirements. For the brand films, we worked with 50 Sport, whose existing Ferrari relationship helped the team work within those guidelines.
Watch selected film ↓Brand films
Finding the shared idea
The brand films drew parallels between the two worlds through performance, focus and decision-making. The creative connection came through the footage and visual treatment, rather than relying on sponsorship branding alone.
Activations
From event experience to table conversation
Austin brought guests into an event experience with poker, a racing simulator and Ferrari appearances. Vegas Table Talk created a branded poker-table conversation with drivers and other guests, including Michael Phelps. The two formats gave the partnership different ways to feature Global Poker within Ferrari’s world.
Leadership
My role
I led Global Poker’s creative feedback and approvals, working with our marketing partnerships team and agency collaborators to assess how the work represented our brand and where the partnership could offer more value. My contribution focused on brand clarity and relevance within the permitted use of Ferrari’s identity and talent.
Credits
- Brand films
- Concept development, production and finished films: 50 Sport
- Austin activation
- Cast Iron Media
- Vegas activation
- PokerGO Studio
- Brand-side creative feedback and approvals
- Rodrigo Miranda with VGW marketing partnerships
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